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After attaining classic stature with palaces erected in the early 20th century, the American department store continued to evolve in ways that were influenced by changes in business practices, shopping patterns, design approaches, and urban structure. This masterful and innovative history of a celebrated building type focuses on many of the nation’s greatest retail companies—Marshall Fields, Lord and Taylor, Gimbel’s, Wanamaker’s, and Bullock’s, among others—and the role they played in defining America’s cities.
Author Richard Longstreth traces the development and evolution of department stores from local, urban institutions to suburban entities in the nation’s sixty largest cities, showing how the stores underwent changes to adapt to dramatic economic and urban developments, including the decentralization from metropolitan areas, increased popularity of the automobile, and challenges from retail competitors on a national level. Extensively illustrated, this fascinating book offers a fundamental understanding of the transformation of Main Streets nationwide.
- Sales Rank: #1019288 in Books
- Published on: 2010-06-22
- Original language: English
- Number of items: 1
- Dimensions: 11.20" h x 1.10" w x 8.90" l, 3.55 pounds
- Binding: Hardcover
- 352 pages
Review
***
"Retail managers and shop-till-you-droppers alike will revel in Longstreth's ode to the American department store."—P. G. Kishel, CHOICE"Through blindly crisp photographs, dreamy ads, and architectural renderings that could sell a world's fair, the hefty tome makes the medicine of understanding traffic control, merchandising, and city planning go down as deliciously as a fruit tart from the tea room."—Chris Nichols, Los Angeles Magazine - The Chic Leak Blog
". . . an essential source for understanding the department store and the regional mall in the twentieth century. . . . exhaustive research allows readers to have complete confidence in Longstreth's findings and to be persuaded that he has, more than any other scholar, captured the vast and complex landscape of department store growth in twentieth-century America."—William Littmann, Buildings & Landscapes
“The depth and range of research alone makes The American Department Store Transformed an essential source for understanding the department store and the regional mall in the twentieth century.” — Buildings & Landscapes: Journal of the Vernacular Architecture Forum
“Superb! . . . I simply cannot contain my respect and enthusiasm for the achievement that this book represents. A great metropolitan institution has found the historian it deserves.”—Robert Fishman, University of Michigan
“Original, exhaustively researched, and a very substantial contribution. There is no directly comparable work; this will become the authoritative source on department stores in this period.”—Michael Holleran, University of Texas at Austin, author of Boston's "Changeful Times": Origins of Preservation and Planning in America
“Through a wonderful blend of design, business, and urban history, Richard Longstreth superbly demonstrates that the retail landscape in twentieth-century America has been a constantly shifting one. Anyone who has ever been dazzled by a department store will likewise be enticed by this book.”--Lizabeth Cohen, Harvard University, author of A Consumers' Republic: The Politics of Mass Consumption in Postwar America
“A work of prodigious scholarship that is clearly written and profusely illustrated, Richard Longstreth's new book, The American Department Store Transformed, 1920-1960, is a monumental achievement, a major contribution not only to the history of retailing in the United States, but also to the history of the built environment in the twentieth century.”—Robert M. Fogelson, MIT, author of Downtown: Its Rise and Fall, 1880-1950
“No one knows more about the retail landscape of America than Richard Longstreth, and this is his most important contribution to date. The American Department Store Transformed gives us a sweeping panorama of some of the most important developments in 20th-century city centers and outlying districts. Longstreth deftly combines architectural history, business history, and urban history to create a compelling story and a work of reference that will be the basis for scholarly exploration for many years to come.”--Robert Bruegmann, author of Sprawl: A Compact History
"The department store encompassed much that was exciting and much that was unsettling in 20th-century America. Only Richard Longstreth has the broad vision, deep knowledge, and love of his subject to give this central institution its due. The American Department Store Transformed confirms Longstreth’s standing as our premier interpreter of the twentieth-century commercial city.''--Dell Upton, author of Architecture in the United States
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About the Author
Richard Longstreth is professor of American civilization and director of the graduate program in historic preservation at George Washington University in Washington, D.C.
Most helpful customer reviews
22 of 23 people found the following review helpful.
The negative review below complains of inaccuracies that are fictional
By James Luckard
The other review here gives credit for much of what is great about this book, which I just bought. However the inaccuracies it complains of are not found in the book.
I should stress that the reviewer takes issue with a single page in a 323-page book. Mainly one sentence on that page.
On the very first page of Chapter 1, as an example of a major downtown department store, the author describes in depth the opening of a new wing of Bamberger's in Newark in 1922, then states that up to that time, "In its short life, Bamberger's had been an unbridled success. When it opened in 1892, the store contained twenty thousand square feet on two floors of an existing building..." The author then goes on to detail the growth of the physical building over time. On page 11, he then mentions that the store was sold to Macy's in 1929. After that point, the author only mentions Bamberger's three or four times, in passing, in hundreds of pages. There is no mention of the store being "75 years old", but the founding date of 1892 is made very clear.
As for the other comments below, this is an architectural history focusing on design, not a social history, so I don't think it's a glaring omission not to mention parades or radio stations.
The focus of this book is on the evolution of department store architecture - from stand-alone buildings in city centers, to suburban branch stores, to the anchors of suburban malls, and how this was all brought about by the explosion of automobile ownership. The book is extensively illustrated with photos, original newspaper ads and floorplans of hundreds of stores across the country. If I have one complaint it's that the photos are a bit small, requiring the reader to squint to see them, but that's just because the illustrations are so numerous, and the text is so lengthy and filled with information.
I almost did not buy this book after reading the other review here. I'm glad I went ahead and purchased it. Have no fear, while it's conceivable there are other inaccuracies in the book, as is possible in any book, you will not find the ones described below.
5 of 17 people found the following review helpful.
many inacuracies
By Ex-Buyer
As an ex-buyer for many department stores over 20+ years I was excited about this book. I will state that the book is filled with wonderful pictures and diagrams, especially during retails "golden era" of post WWII to the late 60s. Major department stores, as well as local/regional department stores are listed and shown. Again, glorious black and white photography. That portion of the book gets an A+
Being a native New Yorker and a transplant to DC, I am familiar with Professor Longstreth as a local historian, and a civic crank. The man wants to preserve everything , and some things are not worth saving. His is highly inaccurate in his description of Bamberger's...a store I knew/know all too well, being I was a buyer for them for 5+ years, and grew up with them as a kid and teenager. He states that the store was 75 years old, that is inaccurate. It was 75 years old under ownership of R.H.Macy and Co, who purchased the retailer in 1929, before its was consolidated into Macy's New York, later Macy's East and then just Macy's.. Prior to that, he never mentions its beginnings in 1893. he never mentions that Macy's STOLE the Thanksgiving Day parade from Bamberger's, or that local station WOR was started by Bamberger's to sell radios. I can go on. This portion of the book gets an F.
So, if you love retail, the pictures are GREAT, first rate, top notch; the expository, like so much Professor Longstretch does in the DC area is all fiction.
POST SCRIPT:
After careful consideration and rereading of the paragraph which caused me to see red, the determination is that the passage on Bamberger's as described by the author is very poorly phrased. It can be taken either way, depending on where one decides the mid sentence should go. So, in order to make this paragraph I am writing make any sense at all, I need to keep in my comment as referenced above but state the authors facts are correct, but poorly chosen wording may lead to confusion.
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